Hidden Mentality How to Speak So People ACTUALLY Listen - Bill McGowan | #23
Jul 7, 2025
Bill McGowan, founder of Clarity Media Group and a premier communication coach, shares insights on how to stand out when speaking. He highlights the pitfalls of corporate jargon and offers strategies from his book, Speak Memorably. Discover the 3 Ps of delivery: pace, pitch, and projection, and learn how to write for the ear. Bill emphasizes the power of metaphors and the importance of tailoring your message to your audience, making communication both effective and memorable. Perfect your speaking skills and captivate your listeners!
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Corporate Conformity Kills Memorability
- People imitate corporate language because they've never been taught to communicate differently.
- That conformity lulls listeners and erodes memorability.
Write For The Ear, Not The Eye
- Record yourself speaking from an outline and transcribe it to write for the ear.
- Use the transcription as your draft so the words match how you naturally speak.
Use The Three Ps: Pace Pitch Projection
- Vary your pace, pitch and projection to keep listeners engaged.
- Slow down for your most important points and speed up for connective tissue.
