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Product Bakery – The Product Management, UX & Design Podcast

#72 Defining a Data-Driven Product Strategy - Konrad Heimpel, VP Product & Data @Getsafe

Sep 26, 2021
35:25

The whole insurance space is very slow. At least it used to be! Konrad Heipmel's mission @Getsafe is to disrupt the insurance market. As VP of Data & Product, he shared with the Product Bakers how they focus on data to build a product that fits the market needs and solves the customer pain points.

Table of content:

  • 00:30 - Episode Intro
  • 02:20 - Intro of Konrad & the insurance space
  • 07:00 - The biggest challenges of the industry
  • 10:40 - Working with product principles
  • 13:45 - How to scale up domains & teams
  • 16:15 - The relevance of data
  • 18:15 - Establishing a data mindset & culture
  • 21:10 - Data-driven product strategy
  • 25:15 - Data as a foundation to form teams & squads
  • 29:25 - Entrepreneurial decision vs. data-based decisions

Links & connect with Konrad: 


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   📸 Instagram: @productbakery

   🐦 Twitter: @productbakery20

   🌍 Website: https://www.product-bakery.com/

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