62 - We Tripled Our Growth During COVID By Focusing On Customer Need, Organic Content And Retention - Nadia Masri, Founder and CEO at Perksy

I recently spoke with Nadia Masri, founder and CEO at Perksy (for 6+ years). Prior to that, she was co-founder and CMO at foursixty (a digital marketing platform for e-commerce retailers).

She's Forbes 30 Under 30. She's CNBC's Top 100. She's also a TEDx Speaker. And now, she's building the next gen of consumer insights.

Perksy was founded in 2015, has 24 people, and is based out of NYC. It's a next-gen market intelligence platform that leverages the power of mobile to drive real-time insights from hyper targeted, hyperlocal audiences of Millennials & Gen-Z. With their mobile-first surveys, your company can drive research with younger audiences at unprecedented scale. Customers include Airbnb, Pepsi, and Ogilvy.

Here's what we hit on:

There are other players. How do you successfully differentiate your company + solution in your space;

Your customers NOW believe you're high-quality (because they became your customers), but how do you actually use that knowledge as part of your marketing efforts for new prospects that "won't believe it until they see it";

What are some big and important marketing/content trends you're seeing today (HINT: trends are not as important as knowing who your customer is and where they spend their time);

Tell me more about Perksy's "COVID 19 Pulse" (HINT: internal data that tripled their business during COVID);

What marketing channels are working the best for Perksy right now (HINT: the focus is on organic, and we take a very human approach to marketing, so being on podcasts and speaking on stage is a big part of it, content also plays a big part);

What are some bad recommendations you've heard floating around that relate to startups and marketing?

You can reach Nadia on LinkedIn: www.linkedin.com/in/nadiagenevievemasri

Find out more about Perksy: www.getperksy.com

This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io

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You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com

Thanks for listening!