Waveform: The MKBHD Podcast The Creator Economy and Being a YouTuber with Colin & Samir
Nov 5, 2021
Colin and Samir, co-founders of a popular YouTube network, dive into the dynamic world of the creator economy. They discuss the business of being a YouTuber, sharing insights on engaging storytelling in tech videos and the challenges of creating captivating titles and thumbnails. The duo emphasizes the importance of sustainable revenue models beyond AdSense and navigating audience feedback. Their playful competition adds a fun twist, showcasing their camaraderie while exploring the pressures of content creation.
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Lacrosse Beginnings
- Colin and Samir started their YouTube journey 10 years ago creating lacrosse content.
- They built a network of 60 channels and sold the company in 2014.
Building Tension
- Introduce narrative tension, even in tech reviews, to keep viewers engaged.
- Create anticipation by hinting at future reveals or contrasting opinions.
Review Extremes
- Tech reviews often focus on extremes (best or worst products) due to the difficulty of creating compelling narratives around average products.
- This can lead to exaggerating aspects to make videos more interesting, potentially skewing product conclusions.