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In this 44 minute interview, David, Mike and Greg interrogate Barry Schwartz about algorithm updates, the SERP and the future of Google in an era of AI-generated content. Here are the topics in roughly the order they appear:

Google UI changes and Universal Search
Why Google makes SERP design changes
Major algorithm updates in 2021 and 2022
Helpful content update, spam and product review updates
Is Google really trying to make search better?
How the SERP has become more competitive
Future viability of content written to rank
The problem with recipe blogs
Keyword stuffing and gaming the algorithm
YMYL content and ranking
Google quality raters and E-E-A-T
AI and the Local Review Update
AI and image moderation
ChatGPT and its impact on Google
Is Google getting worse – or is it the web?
Why search is better today
Google negative PR and regulatory pressure
Staying ahead of spam
How will Google handle AI-driven content?

Near Memo Episode 94

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Barry Schwartz Talks All Things Google - UI, Algorithms and AI Spam