The Gradient: Perspectives on AI

Joss Fong: Videomaking, AI, and Science Communication

Mar 28, 2024

01:23:59

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Joss Fong, expert in videomaking, AI, and science communication, discusses engaging journalism, clarity in information, ML research communication, evolution of videos, explaining AI, meeting viewers halfway, and incentives in media creation.

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Quick takeaways

Engagement influences media content - meaningful interaction shapes coverage.

Video journalism blends science and storytelling, evolving to engage and educate viewers.

Artificial intelligence impacts cultural values and media ethics, requiring critical examination and ethical reporting.

Deep dives

Challenges of Communicating Science Through Video Production

Communicating scientific concepts effectively through videos requires effort from both creators and viewers. Joss Fong, a renowned video producer known for her work in science and technology communication, pioneered the explainer video format at Vox. Her transition from writing about politics to creating science videos highlights the evolution in her career. Emphasizing the intersection of science, technology, and AI impact on video production, she navigates the complexities of crafting engaging content while maintaining authenticity.

Introduction

2min

Evolution of a Science Journalist in Video Journalism

24min

Navigating the Complexity of AI Bias and Visual Storytelling

4min

Navigating Science Communication Through Video Making

16min

The Impact of AI on Beauty Culture

22min

Incentives in Media Creation

13min

Discussion on upcoming YouTube channel and new evidence-based channel How Town

2min

“You get more of what you engage with. Everyone who complains about coverage should understand that every click, every quote tweet, every argument is registered by these publications as engagement. If what you want is really meaty, dispassionate, balanced, and fair explainers, you need to click on that, you need to read the whole thing, you need to share it, talk about it, comment on it. We get the media that we deserve.”

In episode 117 of The Gradient Podcast, Daniel Bashir speaks to Joss Fong.

Joss is a producer focused on science and technology, and was a founding member of the Vox video team. Her work has been recognized by the AAAS Kavli Science Journalism Awards, the Online Journalism Awards, and the News & Documentary Emmys. She holds a master's degree in science, health, and environmental reporting from NYU.

Have suggestions for future podcast guests (or other feedback)? Let us know here or reach us at editor@thegradient.pub

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Outline:

* (00:00) Intro

* (01:32) Joss’s path into videomaking, J-school

* (07:45) Consumption and creation in explainer journalism

* (10:45) Finding clarity in information

* (13:15) Communication of ML research

* (15:55) Video journalism and science communication as separate and overlapping disciplines

* (19:41) Evolution of videos and videomaking

* (26:33) Explaining AI and communicating mental models

* (30:47) Meeting viewers in the middle, competing for attention