He Did $6M in Roofing Year One—Without Laying a Single Shingle

You ever meet someone and just know they’re built different?
That’s what happened when I met Ben Pacheco from Upstanding Roofing out of Houston, Texas. Less than a year ago, this guy was running a hydraulics company. He told me, “Lance, I want to sell this thing and break into roofing.” Most people talk a big game. Ben executed.
Fast forward to today…
 He just signed an LOI. Eight figures.
 And in his first year in roofing, he’s on pace to do $6 million—all retail. In Texas, where everybody says “you can’t.”

In this episode, we break down:
-How he scaled from scratch using our exact playbook
-Why leadership is the make-or-break factor in growth
-The real reason most partnerships fail—and how to choose the right ones
-Why taking care of your team (and your ex) is part of winning big

This one’s powerful—because it’s real. No fluff, no fake gurus, just two business guys talking about what it really takes to build, scale, and sell.
If you’re tired of hype and want the truth from people actually doing it—subscribe now.
So if you're still sitting on the sidelines, making excuses, or waiting for someone to hand you permission—this episode ain’t for you.
But if you’re hungry…
 If you’re ready to sell the old story, build something real, and put your name on a win—

Hit subscribe, drop a comment, and buckle up.
Because this ain't motivation.
This is a blueprint!

Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: 

https://roofconference.com/

December 3-5, 2025
JW Marriott - Marco Island, FL

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Podcast

Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a

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Website: https://lbachmanncapital.com/

LFG
#roofing #business #entrepreneurship