The Negotiation From Insight to Impact: Global Market Research with Nichola Quail
In this episode of The Negotiation Podcast, host Todd Embley sits down with Nichola Quail, Founder and CEO of Insights Exchange and a leading global market research strategist. Nichola works at the intersection of strategy, research, and execution, helping brands access the right insights to make smarter decisions in complex and fast-changing markets.
Nichola shares her career journey and the motivation behind founding Insights Exchange, a platform designed to connect companies with best-in-class research specialists around the world. She explains how her work helps organizations cut through noise, avoid costly missteps, and gain a clearer understanding of consumers across diverse markets.
The conversation explores why market research has never been more important, particularly as brands expand internationally and respond to rapidly shifting consumer behaviors. Nichola also discusses common mistakes companies make when interpreting data, and highlights insights from recent global research reports that reveal how consumer attitudes and priorities differ across regions.
Discussion Points
- Nichola’s professional background and the founding story behind Insights Exchange
- How Insights Exchange supports brands with tailored global research and insights
- Why market research is critical for navigating uncertainty and entering new markets
- Common pitfalls brands face when misinterpreting or misusing research data
- Key findings from recent reports across multiple international markets
- How strong insights can drive better strategy, product decisions, and market entry success