Growing an audience, making difficult decisions and launching screencasting.com - Aaron Francis
Oct 5, 2023
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Aaron Francis, an Educator at Planet Scale and founder of Screencasting.com, discusses his journey in audience building and making difficult decisions. He shares insights on learning through books, the benefits of different content mediums, and the challenges of balancing multiple projects. Aaron also reflects on leaving his long-term partnership with the Hammerstone project and launching Screencasting.com, discussing the success of the launch and future plans.
Building an audience requires authenticity and sharing one's journey instead of just preaching.
Effective time management involves sacrificing certain activities to prioritize what truly matters for achieving dreams.
Deep dives
Aaron's Career Transition to Software Development
Aaron Francis initially started his career as an accountant but realized it wasn't fulfilling. He made a switch to software development and taught himself through reading books, which laid a solid foundation for his career.
Ruthlessly Strategic Approach to Audience Building
Aaron emphasizes the importance of being intentional and strategic when building an audience. He shares that putting oneself out there and being authentic is crucial. Rather than preaching at people, he believes in sharing what one is working on and allowing audiences to be a part of the journey.
Balancing Side Projects, Work, and Family
Despite being busy with a full-time job, side projects, and being a parent of twins (with two more on the way), Aaron manages his time effectively by prioritizing what truly matters. He sacrifices certain activities like watching sports or playing video games to focus on making his dreams come true. Aaron aspires to eventually be independent but acknowledges the sacrifices and risks involved.
Aaron Francis is currently an Educator at Planet Scale, but you would have seen him all around the internet doing courses, YouTube videos, podcasts and more. Notably he was a founding member of the Hammerstone team, which he’s recently left, to focus his energy on doing something he loves. Most recently, Aaron has launched Screencasting.com, a course teaching you how to make better screencasts.
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