

Growing an audience, making difficult decisions and launching screencasting.com - Aaron Francis
12 snips Oct 5, 2023
Aaron Francis, an Educator at Planet Scale and founder of Screencasting.com, discusses his journey in audience building and making difficult decisions. He shares insights on learning through books, the benefits of different content mediums, and the challenges of balancing multiple projects. Aaron also reflects on leaving his long-term partnership with the Hammerstone project and launching Screencasting.com, discussing the success of the launch and future plans.
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From CPA To Self-Taught Developer
- Aaron moved from being a CPA to software after realizing accounting wasn't for him.
- He taught himself web development primarily by reading books like ASP.NET Unleashed and resources like HTML Goodies.
Learn Fundamentals From Books
- Read technical books to build a solid foundation before relying on blog posts or videos.
- Books are thoroughly researched and technically edited, making them reliable learning anchors.
Put Yourself Out There
- Stop protecting your ego and start sharing your work publicly.
- Ask whether you'll regret not putting yourself out there when you look back at life.