Indie Bites
Growing an audience, making difficult decisions and launching screencasting.com - Aaron Francis
Oct 5, 2023
Aaron Francis, an Educator at Planet Scale and founder of Screencasting.com, discusses his journey in audience building and making difficult decisions. He shares insights on learning through books, the benefits of different content mediums, and the challenges of balancing multiple projects. Aaron also reflects on leaving his long-term partnership with the Hammerstone project and launching Screencasting.com, discussing the success of the launch and future plans.
16:53
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Quick takeaways
- Building an audience requires authenticity and sharing one's journey instead of just preaching.
- Effective time management involves sacrificing certain activities to prioritize what truly matters for achieving dreams.
Deep dives
Aaron's Career Transition to Software Development
Aaron Francis initially started his career as an accountant but realized it wasn't fulfilling. He made a switch to software development and taught himself through reading books, which laid a solid foundation for his career.
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