Krystal Wu - Social and content at the crossroads of community building!

🤙🏻 About the Guest - Krystal Wu is an experienced community professional with over seven years in the industry, She has worked as a community builder at HubSpot, Shopify, OpenSpace and Commsor and currently is working as a Sr Manager for Community & Content at ZoomInfo. 

🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.

🤙🏻 Timestamps

00.00 - Introduction to the podcast

03.40 - What and who is a community marketer

11.52 - What made Krystal fall in love with the idea of communities

15.31 - Intersection between social media & community

18.35 - Journey from starting as a support specialist to becoming a social media community manager

20.48 - Best practices for people who want to do support only communities

32.50 - How is building a community for consumers different from building a community for brands

39.00 - How to measure success in terms of community for brands

54.00 - How content plays a role in engagement

1.00.00 - Things Krystal is doing completely differently at ZoomInfo that she has never done before at Shopify

1.04.00 - Outro to the podcast

🤙🏻 Where to find Krystal Wu  - https://www.linkedin.com/in/krystalwu

🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20