A 2-minute scroll through any social media platform and you can see that advertising has exploded. Performance marketers, who make creative decision on ad display, struggle to understand what works, what doesn’t work – and why. Leveraging artificial intelligence, Viralspace has come to the rescue, allowing performance marketers to stop guessing and start making data-driven decisions on ad optimization.

In this episode, I sit with Apoorva Dornadula (Co-Founder & CTO of Viralspace), who was recently named to Forbes 30 Under 30 for Marketing and Advertising. We discuss her perspective on ethics in AI, how Viralspace approaches the collection and organization of data, finding talent, acquiring the first few customers, and much more.

If your company is looking to scale it’s AI initiatives, head over to Tesoro AI (www.tesoroai.com) – experts in AI strategy, staff augmentation, and AI product development

Artificial Intelligence in Ad Optimization with Apoorva Dornadula of Viralspace