Startup Europe — The Sifted Podcast

Vinted CEO Thomas Plantenga: ‘Vinted is not a company that’s going to exit’

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Jun 19, 2025
Thomas Plantenga, CEO of Vinted, the thriving secondhand marketplace, discusses the company's exciting growth and its commitment to making secondhand the first choice for consumers. He shares insights about Vinted's expansion into logistics, payment solutions, and its new investment arm, Vinted Ventures. Thomas emphasizes the importance of continuous improvement to stay ahead of competitors and explores the evolving secondhand market, along with his vision for fostering collaboration within the industry.
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ANECDOTE

User Demographics Evolve Over Time

  • Vinted started with traction primarily among younger women who consume more fashion.
  • Over time, it expanded to include younger mothers, younger males, and more diverse demographics.
INSIGHT

Secondhand Market Potential

  • The fashion industry is huge with massive clothing quantities unused by people.
  • Vinted unlocks oversupply for a new market at lower prices, indicating the early stages of a major shift.
ADVICE

Improve Entire User Experience

  • To make secondhand a first choice, every element must improve, from UX to logistics.
  • Building a fully optimized infrastructure for many-to-many transactions is essential for growth.
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