The Long Game Podcast with Sandra Scaiano Visibility Update #2 EP 92
Today I’m sharing my quarterly update about visibility.
I did my first update back in October. (Episode 77) That’s when I shared that increasing my visibility was a key priority for me.
It’s been a few months so I thought it would be helpful to share what I’ve done so far, what’s working and my take on how things are going.
Visibility is a process.
Showing up consistently is what moves the needle. A random email or a few posts on social media may be better than not doing anything, but it’s not going to help much either.
When you show up, people get to know you and that’s my goal. It’s the whole ballgame really. I want to nurture and develop relationships. That’s what visibility is about for me, relationships.
Lesson One
A well-placed testimonial can do wonders (and it’s okay to ask!)
It’s more than just social proof. Hear what happened when one of my clients shared her success in a Facebook group, mentioning me as well as tagging me. I wasn’t aware she was going to do that and oh boy, did it make an impact.
Get a few ideas about how you can use that over and over.
Lesson Two
Honing your signature talk real life example. (Lots more details in episode 91)
The testimonial created over 30 calls with potential new clients! I did some homework before the call, so I has some context about their work. I did a lot of listening too!
When it was time for me to share my vision, and information I was able to give relevant information that was helpful to them. Hear how I was able to get really clear on how I want to talk about my business during those conversations.
I’ve got my signature talk down now and I’m ready for the Today show to call!
Lesson Three
You must put your offers out to the world.
We hear this all the time, but we still don’t do it enough. People follow you and engage with you for a reason. Share your offers with new people of course and don’t forget to remind those who’ve been following you for a while that you’d like to work with them as well.
Lesson Four
Whatever you are doing, do it consistently.
I’ve been showing up weekly with my podcast for almost 2 years. I’ve been emailing my list weekly for months. People have emailed me with such nice responses and they have also reached out to work with me. All because I connect with them weekly.
You are also getting data when you take action consistently.
Bonus: I’m on TikTok @studiosandrasky
Check me out there and let me know what you are doing to increase your visibility. I’d love to connect.
Connect with Sandra:
"Most people need consistency more than they need intensity. Intensity makes a good story; consistency makes good progress." – James Clear, Author Atomic Habits
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