Marlon Goldberg shares his journey from car dealerships to founding Workshop 5001, diving into Porsche restoration, car culture, and the importance of technical knowledge in sales. We cover the philosophy behind Workshop 5001 and what makes these cars so special.
Show Notes:
00:00 The Porsche Restoration Landscape
02:58 Marlon Goldberg: Journey into Porsche Restoration
06:13 The Evolution of Car Dealerships
09:01 From Sales to Operations: A Career Shift
11:47 Building Relationships in the Car Business
15:10 The Singer Experience: Crafting Classic Cars
17:56 Starting Workshop 5001: A New Venture
20:47 Navigating the Challenges of Car Restoration
23:57 The Importance of Technical Knowledge in Sales
26:53 Building Cars: The First Projects
30:11 The Philosophy of Restoration
33:01 The Future of Car Restoration and Education
49:02 The Challenges of Sympathetic Restoration
52:23 Personalized Client Engagement in Car Restoration
55:10 Documentation and Quality Assurance in Restorations
01:00:54 Engine Building: Techniques and Innovations
01:06:50 Client Expectations and the Evolution of Air-Cooled Engines
01:12:03 Collaboration and Innovation in Custom Builds
01:19:12 Performance and Practicality in Modern Builds
01:24:22 Memorable Journeys and Personal Reflections
01:30:03 Market Trends and Undervalued Cars
01:34:49 The Future of Automotive Technology and Electric Cars
01:36:34 The Ideal Five-Car Garage
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