In this episode of the Future of the Firm podcast, Sophie Gunn, Senior Consultant at Source, joins Emma Carroll, Head of Client Voice at Source, to explore the latest findings from Source's Client Perceptions programme and discuss what firms really need to know about how clients perceive them in 2026.

We explore the following questions and more:

What are the top attributes clients look for when choosing a consulting firm today?
Why is expertise alone no longer enough to differentiate professional services firms?

How are shifting macroeconomic conditions impacting client confidence across different client segments?

Why are "undecided" clients the most critical and challenging group for firms to engage with?

Where are mid-sized and boutique firms outperforming larger competitors?

How can firms capitalise on client advocates to win new business?

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What do firms need to know about how clients perceive them in 2026?