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6 Minute English
Meet a real Willy Wonka
Aug 29, 2024
Hela Antilla, a real-life chocolate maker from Finland, shares her delightful journey in the chocolate industry. She reveals the magic behind developing new chocolate bars, highlighting the twists and turns of innovation. Listeners learn about the importance of timing and marketing in launching products, while also discovering fascinating trivia about Britain’s favorite chocolate bar. Hela’s insights into consumer demand and the sweet world of chocolate innovation make this a truly delectable conversation!
06:12
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Quick takeaways
- Hela Antilla's role at Fazer involves innovative product development through market research and timing for consumer engagement.
- The inevitability of product flops in the chocolate industry serves as essential learning opportunities, shaping future consumer-focused strategies.
Deep dives
The Role of a Chocolate Innovator
A significant insight from the discussion is about the role of Hela Antilla, who serves as the head of research and development at Fazer, a prominent Finnish confectionery company. She is responsible for sourcing cocoa beans and conceptualizing new chocolate products, akin to a modern-day Willy Wonka. This job involves market research to gauge consumer demand, determining the right timing for product launches based on when customers are most likely to buy. Hela shared her pride in her team's successes, like the creation of blueberry truffles and heart-shaped Geisha bars, highlighting the joy of seeing a new product on shelves.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode