CoinDesk Podcast Network Pudgy Penguins CEO: Korea is The ‘Epicenter’ of Global Culture
Sep 25, 2025
Luca Netz, CEO of Pudgy Penguins and Abstract, shares his insights from Korea Blockchain Week. He believes Korea is the epicenter of global culture and crypto, highlighting how local adoption rates are reshaping the market. Luca discusses the staggering KRW trading volumes and how American brands can learn from this vibrant retail-driven landscape. Excitingly, he hints at potential K-pop collaborations for Pudgy Penguins, all while emphasizing Abstract's mission to create fun, consumer-friendly experiences on Ethereum.
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Korea As Global Culture Hub
- Korea is becoming the epicenter of global culture, shaping trends beyond East Asia.
- Luca Netz sees Pudgy Penguins and Abstract positioned to own culture and crypto from Korea.
KRW Trading Rivals USD Volume
- Korean won–denominated crypto trading nearly matches dollar-based trading volume globally.
- Luca highlights KRW trading as evidence of Korea's major retail crypto market strength.
Young Koreans Treat Crypto As Lifestyle
- Luca describes attending Korean events where most attendees are 18–24 and treat crypto as a lifestyle.
- He observes intense attention to detail and passion for crypto among young Korean participants.