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What are the practical ways AI is going to change research - not just in the future, but in the here and now? Arguably, there’s no one better to talk to on that front than Kathryn Topp, the CEO and co-founder of Yabble. As Kathryn describes, she and and her co-founder, Rachel O’Shea, introduced their first generative AI tool in 2020 with Open AI since ADD and I was lucky enough to talk through:

• Integrating the insights flow into one platform
• Introducing generative AI into the platform
• How Yabble ‘generates’ data
• How to effectively use synthetic data
• Helping humans move at the speed of thought
• Solving the sample issues with virtual audiences
• Advice for young women making their way in the industry
• Yabble's business model and future plans

All episodes available at https://www.insightplatforms.com/podcasts/

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