FT News Briefing China’s tech giants test way around Apple’s new privacy rules, US airline CEO optimism
Mar 16, 2021
US airlines are buzzing with optimism as travel booms post-pandemic, marking the busiest weekend since it began. Meanwhile, Chinese tech giants are creatively strategizing to sidestep Apple's new privacy rules, raising eyebrows in the tech world. On a green note, companies are planting trees to attract eco-aware customers, though some face accusations of greenwashing. The clash between sustainability and corporate antics adds an intriguing layer to this evolving narrative!
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Chinese Tech Giants Bypassing Apple Privacy
- Chinese tech giants are testing a tool to bypass Apple's new privacy rules.
- This tool allows tracking iPhone users without their consent.
Impact of Apple's Privacy Changes on Advertising
- Tracking user activity across apps is a lucrative advertising business.
- Apple's new privacy features threaten this business model by requiring user consent.
China's Alternative to Apple's IDFA
- State-backed groups in China developed CAID, an alternative to Apple's IDFA.
- CAID tracks users without permission or opt-out, directly violating Apple's guidelines.