The Mentor with Mark Bouris #155 – Todd Greenberg: The business of entertainment and Sport
“There's no doubt in my mind, the NRL is in the entertainment business.” I'm joined by National Rugby League CEO, Todd Greenberg, who gives us an enormous insight into how he leads the business of the NRL. We talk about how Todd worked his way from a cricket game development officer into the NRL CEO position, how his family life influences his leadership approach, and most importantly, we dig deep into the business approach of the NRL. Todd and I talk about the tapping into the soap opera of sport, the NRL's competitors in the entertainment space, and why fast-tracking the women's NRL competition was one of his smartest moves.
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