John tested the Google Demand Gen campaign. We spent $30K in 3 weeks and doubled our leads inside Google Ads for the same ad spend... or so we thought. Join John as he dissects the data and reveals the hidden truths behind the numbers.

Google's Engaged View Conversions combined with Automated Bidding has spawned yet another kleptomaniac in the Google Arsenal known as Demand Gen.

Google Demand Gen campaign: so far, it's a disappointment.

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0:00 Google Ads Demand Gen Campaigns: First Results

3:05 Checking the Engaged View Conversions

4:30 Absence of UTM Parameters

6:30 YouTube campaigns are losing performance

8:03 Is it generating demand or attributing more existing demand to itself?

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