Everything Product Podcast
E63 - The Art of Using Data to Build Better Products Without Drowning in It
Oct 23, 2023
Explore the world of data-driven product management and its impact. Dive deep into the challenges faced by product managers on popular social media platforms, unpacking Instagram and Twitter. Learn about understanding target audiences, prioritization, and effective decision-making using data. Discover the importance of market research and analyzing competitors' strategies. Explore the tools used for data analysis and the use of customer behavior tracking apps. Emphasize the value of data-driven decision-making and the need for customer feedback in product development.
27:52
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Quick takeaways
- Understanding the problem and target audience is crucial for building a product that addresses user needs.
- Measuring the success of a product through data analysis enables informed decision-making and improvement.
Deep dives
Understanding the Problem and Targeted Audience
In this podcast episode, the hosts discuss the importance of understanding the problem and targeted audience when building a product. They use the example of creating an app similar to Instagram but with better community-building features for influencers. They emphasize the need to identify the target audience and conduct research on competitors and industry leaders to gather insights. By understanding the problem and target audience, product managers can make informed decisions to build a product that addresses the needs of the users.
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