Kevin is about to close his series with Collin and shares his final thoughts. He talks about the different ways of targeting and messaging when working on your outbound channel. Kevin also adds the importance of breaking down your channel as a strategy and process, and that you should be adjusting based on the individual you are connecting with. Find out more in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

KEVIN: YOUR WEBSITE SHOULD CONTINUE YOUR STORY, NOT END IT

“If your website is not doing any help, then what good is an outbound effort if it's directing people to a website that doesn't continue the story and position you as we did in that channel.”

KEVIN: MAKE IT A STRATEGY AND PROCESS

“To be successful you have to break it down as a strategy and process, understand that we should be adjusting based on the individual, understand that if you're not having opens from a prospect, it's probably because they don't prefer email so convert it to a different channel you have to look at all those micro engagements to really dial in your campaigns.”

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Kevin Warner | Leadium | Leadium.com

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