Jay Kapoor of VSC Ventures on Finding Purpose, Startup Storytelling, and the Founder with 1000 Faces

Mar 7, 2024

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Jay Kapoor is combining venture capital and storytelling to help visionary founders achieve maximum impact. Jay noticed that while it was easier than ever to start a business, that made it harder than ever for individual companies to get noticed. How could founders get the world to see their unique vision for a better future? The answer was simple, but not easy – tell a compelling story. So, he and co-founder Vijay Chattha created VSC Ventures, a venture capital firm that invests in early-stage climate tech and automation startups, using the power of storytelling to help them stand out.

Hear Jay talk about the importance of curiosity and empathy, what the NFL’s international games can teach us about growing a brand, and why every good business starts with a really good story.

As you’ll hear, we had so much fun talking with Jay, we convinced him to do a second episode, so stick around for part two next week.

Episode Highlights:

00:00 Jay Kapoor on the importance of asking “Why now?” in storytelling

00:52 Conor Gaughan introduces Jay Kapoor and VSC Ventures

06:37 Multicultural background and perspective on sustainability

23:23 Finance, NFL Europe, and marketing funnels

31:31 The idea for VSC Ventures and crafting a good pitch

44:53 Optimism, return on investment, and defining impact

54:03 What’s next – part two of our conversation

56:38 End credits