The Asia Tech Podcast had so much fun talking to Upasna Dash, the Founder, and CEO of Jajabor Brand Consultancy and the VP of Startup India Advisory Services.

Some of the topics that Upasna covered:

• Bringing out stories and having an impact
• Employing stories and storytelling to help founders meet their business needs
• Great ideas and innovations are not epiphanies
• The name of her company was inspired by her grandfather's favorite song
• Born into a non-English speaking city, struggled to keep up at school
• Her grandfather inspired her to learn English by reading her Shakespeare
• Remembers specifically the day she fell in love with startups
• Following the audience and story wherever it takes you
• Why authenticity matters
• From idea to execution, so much can change
• The similarities between great founders and great athletes
• Understanding the value of great teams
• The intensely competitive nature of the Indian startup space

Other titles we considered for this episode:

1. I Am a Storyteller at Heart
2. I Sang About It and Transported You There
3. I Grew Up with the Startup Ecosystem in India
4. You Can’t Put India In a Box
5. The Journey Is as Enjoyable as the Destination
6. Small Micro-habits Actually Make a Huge Difference
7. We Should Meet In Immigration Lines More Often