148. From Idea to Launch: How to Create and Sell a Physical Product Step-by-step with Courtney Spritzer

Here at CEO school we are all about women who can have it all and do it all. Whether you're juggling multiple companies, your own business and family or whatever you please, CEO School knows there are tons of amazing women out there who are constantly proving that the sky isn’t the limit.  In today’s episode I am talking to Courtney Spritzer, co-founder and CEO of the number one women owned and operated social media agency in the world, SocialFly. She has also co founded Entrepeurnista, co-authored a book on using social media to grow your business, and co-hosts her own podcast. Recently Courtney launched Work Robe, a line of robes for professional women to wear while working from home. During our conversation, Courtney shares how she manages a strong business partnership with her best friend and how she has leveraged that in growing the company. She talks about hiring a coach to continue nurturing her business partnership, dealing with challenges in business during the pandemic, and the actual process of launching a physical product. Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more today at join.theceoschool.co Here at CEO school we are all about women who can have it all and do it all. Whether you're juggling multiple companies, your own business and family or whatever you please, CEO School knows there are tons of amazing women out there who are constantly proving that the sky isn’t the limit.  In today’s episode I am talking to Courtney Spritzer, co-founder and CEO of the number one women owned and operated social media agency in the world, SocialFly. She has developed campaigns for brands including discovery SlimFast, and the Girl Scouts. She also co founded Entrepeurnista, co-authored a book on using social media to grow your business, and co-hosts her own podcast. Recently Courtney launched Work Robe, a line of robes for professional women to wear while working from home. During our conversation, Courtney shares how she manages a strong business partnership with her best friend and how she has leveraged that in growing the company. She talks about hiring a coach to continue nurturing her business partnership, dealing with challenges in business during the pandemic, and the actual process of launching a physical product.   In this episode, we cover:

• Courtney shares how she launched her career into social media [3:23]
• Maintaining a good partnership [8:47]
• Pivoting during the pandemic and launching new products [12:02]
• The experience of launching physical products [18:28]
• Get to know Courtney more [28:46]

 Links mentioned: Book: https://www.amazon.ca/Four-Agreements-Practical-Personal-Freedom/dp/1878424319   Connect with Courtney: Website: myworkrobe.com Instagram: https://www.instagram.com/courtspritzer/https://www.instagram.com/entreprenistas/   Sign up for the Do Less Masterclass happening 3/29 here. Follow 

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