The Hustle Daily Show Tinder made $1B so how can your app make money too?
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Jun 11, 2025 Dive into the booming world of subscription apps, examining success stories like Tinder and Duolingo. Discover the financial hurdles many apps face and what makes a few stand out. Learn about effective monetization strategies that blend enticing trials with premium features. Explore how gaming and dating apps navigate user habits and retention, proving that diversification in revenue models is essential. Whether you’re a developer or an aspiring entrepreneur, this discussion offers valuable insights into making your app profitable.
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Top Apps Dominate Revenue
- The top 5% of subscription apps generate 400 times more revenue than the bottom 25%.
- A small number of apps dominate revenue while many struggle to make significant income.
Habit-Forming Apps Win
- Games, photo/video, and fitness apps excel in subscription revenue due to habitual daily use.
- Habit-forming apps create consistent demand, unlike sporadically used utility apps.
Use Immediate Paywalls
- Put your paywall up immediately to capture 80% of free trials on day one.
- Offer cheaper annual plans to improve retention and demonstrate value quickly.