On this episode, Dr. Chui Chui Tan dives into the critical importance of culturalization in product management. She explains that culturalization involves deep adaptation to local cultural nuances, behaviors, and mentalities, requiring continuous adjustment. 

Dr. Tan outlines three levels of culturalization and emphasizes the need for strategic research to uncover unmet needs and cultural sensitivities, rather than just tactical questions. 

She  also highlights the importance of immersing in local markets, avoiding stereotypes, and using a balanced approach to gather insights. She advises starting with small steps and leveraging existing data to build a foundation for successful culturalization.