Successful Content Programs with Melanie Broder, Content Marketing Consultant #87

(00:00) - Intro

(01:46) - Who is Melanie Broder?

(02:11) - Melanie’s background.

(04:19) - What makes a content program successful?

(05:44) - How to communicate the value of content marketing?

(09:19) - Mistakes SaaS companies make to their content program.

(11:53) - Unbusted the myth of word count.

(14:25) - Will the blog remain an important channel in the future?

(17:28) - Different content types beyond SEO content.

(20:38) - Thoughts on content created to showcase thought leadership.

(23:41) - Should content that indicates thought leadership be outsourced?

(27:27) - Melanie’s thoughts on the extra ‘E’ from E-E-A-T.

(32:14) - Thoughts on AI content.

(35:57) - The future of SaaS companies regarding content marketing and SEO.

(37:54) - Learn more about Melanie and get in touch.

(38:23) - Outro