Successful Content Programs with Melanie Broder, Content Marketing Consultant #87

In this episode of The SaaS SEO Show, we’ve interviewed Melanie Broder,  Content Marketing Consultant, and discussed the value of content marketing, mistakes SaaS companies make to their content programs, and more.

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Timestamps:

• (00:00) - Intro
• (01:46) - Who is Melanie Broder?
• (02:11) - Melanie’s background.
• (04:19) - What makes a content program successful?
• (05:44) - How to communicate the value of content marketing?
• (09:19) - Mistakes SaaS companies make to their content program.
• (11:53) - Unbusted the myth of word count.
• (14:25) - Will the blog remain an important channel in the future?
• (17:28) - Different content types beyond SEO content.
• (20:38) - Thoughts on content created to showcase thought leadership.
• (23:41) - Should content that indicates thought leadership be outsourced?
• (27:27) - Melanie’s thoughts on the extra ‘E’ from E-E-A-T.
• (32:14) - Thoughts on AI content.
• (35:57) - The future of SaaS companies regarding content marketing and SEO.
• (37:54) - Learn more about Melanie and get in touch.
• (38:23) - Outro

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Useful Links:

Website: https://www.melaniebroder.com/

Melanie on LinkedIn: https://www.linkedin.com/in/melaniebroder/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

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This episode is sponsored by Ahrefs.

Visit https://ahrefs.com/awt and sign up for free!