The Story of a Brand Show Compartes - Behind the Art & Business of Handcrafted Chocolate
In this episode of The Story of a Brand Show, I sit down with Jonathan Grahm, the creative force behind Compartes, the artisanal chocolate brand beloved by celebrities and foodies alike.
With over 75 years of history, Compartes has evolved into a unique combination of craftsmanship and artistry, delivering bold flavors like avocado toast chocolate bars and decadent truffles. Jonathan shares the journey of revamping his family business, turning it into a modern-day sensation while staying true to traditional chocolate-making techniques.
We dive deep into Jonathan's passion for innovation, how he brings LA's vibrant culture into every chocolate bar, and what it's like being an artist in the world of chocolate. Whether creating a unique Diwali collection or crafting chocolates for the Oscars, Jonathan's story is one of creativity, dedication, and love for his craft.
Key Moments:
* The Visit from Mindy Grossman: How a meeting with the CEO of HSN helped catapult Compartes to new heights.
* Innovation in Every Bite: Jonathan's passion for creating unique flavors like avocado toast and coffee-donut bars.
* The Heart of the Business: Why Jonathan is hands-on in everything from chocolate-making to shipping orders.
* Slow and Steady Wins the Race: How Jonathan's "slow and steady" approach to business has helped him navigate challenges and build a thriving brand.
* Corporate Gifting Revolution: The game-changing success of customized chocolates for brands like Louis Vuitton and American Airlines.
Join us in listening to this fascinating conversation with a true chocolate visionary!
For more on Compartes, visit: https://compartes.com/
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Today's Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.
SARAL - The Influencer OS for Brands: https://storybrandoffer.com/
SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for listeners of The Story of a Brand Podcast. Start today! Visit the link above.