Being Found Through Question Research | PodCraft 1304

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience

Questions are great. More and more, users are typing full questions into Google, rather than single words or phrases. Google can see this, and loves it when you answer them directly. If it’s obvious what you’re answering, they’ll direct ever more users to your answers. 

On top of that, when you think in questions, you tend to solve a real problem. Solve someone’s problem and they’ll be a loyal listener for life! That’s what powers real audience growth. So, where do we find these questions?

“Answer the Public” is a great resource for this. It’s a website which is similar, in a way, to the keyword tool discussed earlier, but it’s designed to surface every possible question around a keyword or keyphrase. Type in your keyword - eg. podcasting - and you’ll see a huge list of questions. You’ll see them grouped by type - why? what? Who? - and you can refine it along the way. Wait till you see the questions that you never even considered!

Next, let’s use social media, and Twitter in particular, to see what people are asking, right now! The technique is simple: type in your keyword AND a ? or a question word. This prompts twitter to surface all tweets that ask a question related to your topic. Eg. 

• Podcast AND ?
• meditation AND how
• Nutrition AND what

Another great resource is Quora, an entire website of questions! Type in your topic, or related keywords, and see what questions pop up.

Finally, try Buzzsumo to see what type of content is really resonating with your niche right now. Type in your keywords and it’ll surface the most shared content in your niche. This should give you ideas on what people are really connecting with right now. 

Task List: 

• Pick at least one of the above tools and go in deep on it.
• Try all your topic or keyword variations and see if you can write down at least 10 of the most common questions people are asking.
• Use these as your next set of podcast topics and you'll increase your search visibility by a huge amount.
• Bonus points: use the Google keyword tool from above to check search volume and prioritise your questions

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience

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