The Sunday Times tech correspondent Danny Fortson brings on Callery Means, founder of TrueMed, to talk about his early days in politics (4:20), how the food industry avoided sugar taxes (7:45), the links between industry and institutions of trust (12:00), the “food compass” and why it says Lucky Charms is better than chicken breast (18:00), why we consume 100 times more sugar than we used to (23:45), what TrueMed is (29:45), how he aims to rebalance incentives in the healthcare industry (35:10), food as medicine (39:00), and trying to spark a movement (43:00).