Unlocking Africa How a Boutique PR Company Is Changing the Conversation About Africa’s Tech and Start-up Sectors with Jessica Hope
Episode #63 with Jessica Hope, who is Founder and CEO at Wimbart, which is a boutique public relations company with a heavy emphasis on Africa & emerging markets. They produce hyper-targeted, relevant & meaningful media campaigns for a range of international clients.
They work across technology, start-ups, entertainment, social enterprises, entrepreneurs and consumer products, to deliver memorable press campaigns.
What We Discuss With Jessica Hope
- How have PR and communications evolved in Africa during your time working on the continent?
- What is the current state of PR and communications in Africa?
- Do you believe African businesses truly understand the power of PR and communications, both internally and externally?
- Do you believe there is a link between positive PR and communications and investment flows into Africa or specific companies?
- Is it still difficult to pitch stories on Africa to journalists outside of Africa, or has this changed?
- And much more...
Full show notes and resources can be found here: Unlocking Africa show notes
Did you miss my previous episode where I discuss Connecting Talent to Opportunities. Overcoming Challenges in African Workforce Development with Noam Kan? Make sure to check it out!
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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu
Connect with Jessica on LinkedIn at JessicaHope, and Twitter @Wimbart
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