Business Daily How Christmas spending is changing
20 snips
Dec 22, 2025 This discussion reveals a shift in festive spending, with younger shoppers prioritizing meaningful gifts while cutting back. Insights from a Toronto market underscore the trend toward smaller, reusable items. The impact of AI on shopping habits is explored, highlighting how it helps find deals and gifts. Generational differences come into play, as Gen Z and millennials navigate economic challenges, favoring experiences over material goods. Listeners share their spending priorities, emphasizing food and family connections during the holidays.
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Widespread Holiday Spending Pullback
- Canadians and Americans are planning to cut back on festive spending, prioritising family while reducing spend on friends and themselves.
- Economic uncertainty and high debts are driving cautious holiday budgets across developed markets.
Market Shoppers Choose Meaningful Gifts
- Shoppers at Toronto's Winter Village said they'll buy fewer, more meaningful gifts and opt for experiences over lots of items.
- They also mentioned thrift shopping and practical presents to stretch budgets amid rising prices.
Small Durable Goods Are Winning
- Small, reusable, practical items are selling well as consumers favor value and longevity over one-off purchases.
- Retailers like Toronto Pen Shop report higher unit counts but smaller item sizes in baskets this season.