Feel Strong Fitness Episode 186: Why Most Gyms Fail and How to Build Loyal Communities with Zach Colman
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In this dynamic episode of Feel Strong Fitness, host Justin McClintock engages with Zach Colman, a creative entrepreneur and branding expert, to explore the impact of authentic storytelling in business and personal branding. Zach dives into his journey of building a purpose-driven brand and shares strategies for creating meaningful content that resonates deeply with an audience.
Whether you’re a small business owner, a coach, or simply someone passionate about building a personal brand, Zach’s insights provide a fresh perspective on how to stand out in a crowded market. His actionable advice on harnessing creativity and staying consistent makes this episode a must-listen for anyone looking to elevate their brand.
Expect to Learn:
How to create content that genuinely connects with your audience.
The importance of authenticity in personal and business branding.
Tips for staying consistent with your content strategy.
How storytelling can transform your customer’s perception of your brand.
The role of emotional connection in content creation.
Episode Breakdown with Timestamps:
[00:00:59] – Introduction: Justin introduces Zach Colman and sets the stage for a discussion on authentic content creation.
[00:01:54] – Workout and Personal Development: Zach's personal experience with burnout and the importance of maintaining a connection to his values and passions
[00:12:38] – Partnership-Focused Approach: The benefits of taking a partnership-focused approach rather than just trying to acquire clients or customers
[00:23:40] – Challenges Gym Owners Face: Discussions of the challenges gym owners face in shifting their mindset and operations as their businesses grows
[00:39:39] –GymMark and Customer Experience: GymMark helps gym owners shift from a management mindset to a leadership mindset, focusing on providing an excellent customer experience rather than just prioritizing sales.
[00:47:29] – Closing Thoughts: Final insights from Zach on how to stay motivated and creative.
Check out the Guest:
GymMark Website: https://gymmark.com/
GymMark Email: hello@gymmark.com Website: https://creatitive.com/author/zcolman/
Instagram: https://www.instagram.com/creatitive/
LinkedIn: https://www.linkedin.com/in/zach-colman/
Email: hello@creatitive.com
- Podcast: https://creatitive.com/podcast/
Find Out More About Feel Strong Fitness:
Website:https://www.feelstrong.me/
YouTube: https://www.youtube.com/channel/UCM3MamtiSM-SbXv853clOIA
Facebook: https://www.facebook.com/feelstrongfit
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- Twitter: https://x.com/FeelStrongFit