Shane McLean | Connecting and Communicating in the Fitness Industry

Ever wondered how to make complex fitness information digestible for clients or the general public? Joining the show is personal trainer and fitness writer, Shane McLean. Shane's journey highlights the essential role of strategic and effective communication. From leveraging connections to creating career opportunities, to continued success with clients. 

Shane offers a fresh perspective on how fitness professionals can tailor their language to connect with a wider audience without losing the essence of their message. He shares nuggets from his successful approach to reducing jargon and making health and fitness insights more relatable.

We also address a question a lot of fitness coaches grapple with: How can we make fitness information matter to clients, especially those resistant to change? We delve into the roles that empathy and understanding play in communication and the importance of making fitness information easily accessible and engaging. This episode is a must-listen for anyone in the fitness industry eager to improve their communication skills and deepen their connections.

Time Stamps:

[4:33] Leveraging your network to create opportunities

[14:52] Tips for explaining scientific concepts to clients

[25:51] Ensuring clarity and conciseness in your communication

[31:51] Tips for giving exercise instructions

[37:29] Helping clients understand the importance of proper health & fitness habits

[45:45] How to connect with Shane

Shane McLean is the founder of Balance Guy Training who used exercise to turn his life around. He once lived a life of excess until he realized there’s more to exercise than just looking good in front of a mirror. When he’s not lifting, he trains people at Outback Performance, in Bossier Parish Louisiana, and writes for top fitness websites such as Muscle & Fitness, BarBend, Garage Gym Reviews, and Breaking Muscle while wearing tracksuit pants and drinking strong coffee.

You can follow Shane on Instagram and LinkedIn.

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