SIMPLE brand With Matt Lyles Stephen Houraghan - Becoming a Brand Strategy Master
Feb 22, 2023
47:33
In this week’s episode of the SIMPLE brand podcast, I talk with Stephen Houraghan, host of The Brand Master Podcast!
Stephen’s a brand strategist, consultant, the CEO and Founder of Brand Master Academy, and the host of one of my favorite branding podcasts, The Brand Master Podcast.
Stephen and I discuss his lessons all around what branding and brand strategy truly are and how you can use his processes and framework to create a highly sought-after, stand-out brand.
Some of the topics we discuss include:
- The true definition of a brand - [SPOILER ALERT] it’s not what you think
- The difference between branding and brand strategy
- How customers choose the brands they want to do business with
- The steps to defining and building your brand strategy
- The value of focusing on customer relationships vs customer transactions
- The need for understanding your audience and your competitors to create your positioning
- Your brand voice is as important, if not more, than your visual identity
- The habits and values that help brand strategists thrive in their career
RESOURCES FROM THIS EPISODE:
Stephen’s website - Brand Master Academy