Why are so many organizations out there that have not discovered BPM (and in extension “architecture”) as something that can help their business problems, and also set the foundation for future growth?
Some reasons might lie in the niche characteristics (to avoid saying “nerdy”) of BPM and the lack of shared community and branding. That is why we invited our current guest to the podcast.

Hanneke's motto is to “Embrace the Chaos”: Creating structure during transition. She focuses on processes, finance, and systems with a human touch by implementing Business Process Management (BPM) so that she can be the linking pin between strategy and operations.

Her background is within the range of Startups (CFO Laevo exoskeletons) and global Corporates (Schiphol Airport/ ETG commodities) in various Industries. Hanneke is an open and engaging personality with a fair and critical mindset — which one can hear within the first few minutes of the episode :-)

In this episode of the podcast we are talking about:

Hanneke’s background in finance, process optimization (Lean/6S), and quality management
The problem of lack of knowledge and objections about BPM in organizations
The “carve out” concept and the use of a Target Operating Model
The small BPM community
Branding of BPM (the discipline, not tools)
How to grow the community

Hanneke can be found on LinkedIn and at her website, www.olcama.nl.

Please reach out to us by either sending an email to hello@whatsyourbaseline.com or sign up for our newsletter and get informed when we publish new episodes here: https://www.whatsyourbaseline.com/subscribe/.

Jase & Lauren

Bonus: Hawthorn's Nick Watson Interviews Albo

Remember Everything You Learn from Podcasts