When you hear 'influencer', you might think of Instagram and #ads for skincare or shaving supply subscriptions. In fact, influencers are valuable in B2B too as they connect you directly with your audience.
On this episode of the FINITE Podcast, you'll hear from Amisha Gandhi who works with B2B influencers as SVP Marketing at Tipalti - a global payables automation solution.
Amisha and Alex discuss what B2B influencer marketing looks like in practice, common misconceptions and how to get started with an B2B influencer strategy.
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FINITE: B2B Marketing Podcast for Tech, Software & SaaS