

Arena Club's Founder Talks the Future of Collecting; Whatnot to Regulate Repacks
Oct 2, 2025
Brian Lee, the visionary Founder and CEO of Arena Club, shares his journey from passionate collector to entrepreneurial success. He discusses the innovative use of AI in card grading and the importance of transparency in digital marketplaces. Brian highlights the booming international market and the necessity for legitimate repack standards, reflecting on lessons learned from previous mistakes. Listeners will also hear about Arena Club's exciting plans for future expansion into trading card games and non-sport collectibles.
AI Snips
Chapters
Transcript
Episode notes
Whatnot Tightens Repack Rules
- Whatnot now requires pre-approval, public checklists, and audited repacks to improve transparency.
- Hosts view this as a positive move but warn implementation and enforcement matter.
Failed Early Repack Execution
- Brian Lee recounted PSA-certified repack attempts and said mistakes happened in early launches.
- He criticized claiming a standard was set when checklists and card inclusions were inaccurate.
Avoid Manufactured Launch Hype
- Producers and sellers should avoid inflating initial retail case prices to prevent sharp early drops.
- Keep MSRP and allocation sensible to protect long-term buyer trust.