Selling isn't about teaching customers something new, it's about helping them believe they can move forward. Welcome Brent Adamson and Karl Schmidt of 'The Challenger Sale' and new book, 'The Framemaking Sale,' for a conversation on decision confidence. What if customers aren't looking for new information—instead they're drowning in it! What they want is clarity.

Because oftentimes, no decision is actually 'no confidence.' By rethinking traditional sales methods, you'll learn how to create high-quality, low-regret outcomes that redefine success in B2B transactions. Through powerful frameworks like Objectives, Tactics, Results (OTR), Brent and Karl guide listeners in empowering buyers to take charge of their situations, fostering a sense of agency and confidence.

👤 About the Guest

Brent Adamson is a researcher, presenter, and advisor to B2B commercial executives. Karl Schmidt is a corporate executive, strategy consultant, and research leader. Both are authors of 'The Challenger Sale' and 'The Framemaking Sale.'

💡Read the BLOG for this episode here.

Helping Buyers Choose with Confidence + The Framemaking Sale