Crain & Company

Will Auburn Pursue Lane Kiffin, James Franklin, or Jon Sumrall? On3’s Justin Hokanson Weighs In

Nov 3, 2025
Justin Hokanson, an AuburnSports reporter and college football insider, dives into Hugh Freeze's firing and the chaos shaking Auburn football. He reveals the internal issues that led to the decision and discusses the administration's handling of the situation. Hokanson evaluates potential candidates like Lane Kiffin, James Franklin, and Jon Sumrall, while weighing DJ Durkin's chances as a permanent replacement. The conversation also touches on financial concerns for big-name hires and the possible impact on current player retention.
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INSIGHT

Offense And Disorganization Sank Freeze

  • Auburn fired Hugh Freeze mainly because of persistent offensive failures and disorganization.
  • Justin Hokanson says offensive ineptitude and missed details, not recruiting or culture, were the downfall.
INSIGHT

Administration Tried To Give Freeze Time

  • Auburn initially tried to give Freeze time to right the ship and reach the bye week or season end.
  • The loss to Kentucky forced John Cohen's hand and accelerated the decision to fire him.
INSIGHT

Other Open Jobs Weren't The Driving Force

  • Justin Hokanson doesn't believe other open jobs drove Auburn's timing to fire Freeze.
  • He says John Cohen sought input but ultimately made the call based on performance and pressure after Kentucky.
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