Organized Money When Will Consumers Feel the Tariff Tidal Wave?
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May 8, 2025 In this engaging discussion, Mike Beckham, Co-founder and CEO of Simple Modern, shares his journey from nonprofit work to leading a successful e-commerce brand known for its stainless steel drinkware. He dives into the complexities of global supply chains and the challenges of reshoring manufacturing to the U.S. Mike highlights how new tariffs could disrupt consumer prices and discusses the hidden costs of Amazon's business model, revealing how algorithms dominate decision-making in retail.
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Founding Simple Modern
- Mike Beckham founded Simple Modern amidst skepticism, growing it to a nine-figure company.
- Their success came through persistence in e-commerce and launching a distinctive insulated water bottle product.
Competition Drives Excellence
- Competition drives improvements in customer service and product innovation.
- Lack of competition often leads to poor customer support and complacency in companies.
Supply Chain Complexity Explained
- Supply chains operate like an optimized, tightly-timed transit system highly sensitive to disruptions.
- Rebuilding supply chains now causes more chaos than COVID due to their complexity and shifting dependencies.