#10: Startup vs Enterprise Strategy - with Jonathan Rodriguez, Product Lead @Flieber, ex-Eventbrite

Startups and Enterprise operate very differently. Product management is done quite differently. What about product strategy? What are the differences (and similarities)? What do we need to pay attention to? What is important to consider if we are moving from one to the other?

In this episode I spoke with Jonathan Rodriguez, Product Lead at Flieber, a growing startup in the logistics industry. Before he was a lead at Eventbrite, a multi-business, multi-national, enterprise sized company.

With this transition, Jonathan has a very interesting view of how strategy is done differently in these opposite contexts.

We talked about:

• Enterprises deal with unique multi business unit conflicts. Strategy is negotiated, and many times difficult to communicate and propagate.
• How Eventbrite increased their strategy practice, and how the different levels of the organization contributed (executives, managers, individual PMs).
• How larger companies need to generate high-level goals and discuss how different teams need to contribute to that goal.
• In startups, how to handle the high-involvement of the CEO at the tactic levels.
• What is the “right frequency” of strategic discussions in startups, given the fast-paced learning
• How they moved from weekly decisions to a two years strategy
• Strategy meetings: why they should be more frequent in startups, and how Jonathan aligns the product teams on the updates of the strategy meetings

Among many other things!

You can find Jonathan on Linkedin, and he is open to mentoring others.

Remember that you can find more info and material on productdirection.co/podcast.

If you are eager to know more about product strategy, check out Product Direction: How to build successful products at scale with Strategy, Roadmaps, and OKRs

You can also contact or follow your host, Nacho Bassino, at productdirection.co (training, coaching, and more)