“I encourage clients to do more automation, diagnostic, predictive or prescriptive work with their data. That's where the real value happens. Not in looking backward at lagging indicators.” - Douglas Laney   In this episode of Data Chats, Chris Richardson interviews Douglas Laney, author of Data Juice: 101 Stories of How Organizations Are Squeezing Value from Available Data Assets. Douglas is also an innovation fellow at West Monroe.   They discuss:

• How to generate economic value from data
• Why you should treat data like a business asset
• How to assess the value of data owned by your company
• What is inverted data monetization
• Thinking through the ethical considerations, legal aspects and unintended consequences of selling and using data before taking action
• Why we need more data managers and not just data analysts
• How to measure the financial value and business value of data

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