In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about an invented concept called ‘media singulars’ and its role in B2B SaaS companies' marketing strategies.

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Timestamps:

• (00:00) - Intro
• (01:44) - Episode overview.
• (02:37) - Media Singular concept.
• (03:46) - Characteristic #1: Media Singulars are part of the content marketing strategy.
• (04:08) - Characteristic #2: Media Singulars are distinguishable from content marketing strategies.
• (05:14) - Characteristic #3: Media Singulars have a unique name.
• (05:37) - Characteristic #4: Media Singulars are platform and channel-agnostic.
• (06:19) - Characteristic #5: Media Singulars have media personalities behind them.
• (08:31) - Media Singular examples.
• (09:33) - Example #1: HubSpot & The Hustle.
• (11:20) - Example #2: Paddle & ProfitWell.
• (13:37) - Example #3: Mailchimp & Courier Media.
• (15:13) - Example #4: SEMrush & Traffic Think Tank.
• (16:34) - Example #5: Drift & Seeking Wisdom.
• (17:58) - Wrapping up.
• (18:36) - Outro

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Useful Links:

• Minuttia’s Website: https://minuttia.com
• George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis

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Stay Tuned:

► Website: https://minuttia.com/

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

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This episode is brought to you by Minuttia and is sponsored by Ahrefs.

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