Ep. 73: Maximize Your Pricing for Profitability: The Link Between Pricing and Margin

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 In this episode, we explore the link between pricing and profitability in a business. Our guest emphasizes the importance of maximizing pricing to achieve a healthy margin, which is a critical factor in overall profitability.

 We discuss how premium service dictates premium pricing and the need to resist the temptation to serve everyone with your products or services. Instead, it is important to focus on ideal customers who value your premium service and are willing to pay for it. We also touch on the topic of resistance and balking on premium pricing, which can serve as a filter to identify your ideal customers.

 Tune in for valuable insights on how to set your pricing strategy to achieve maximum profitability.