The psychology of sales & making emails fun to write, with William Ballance, founder of Lavender

What do you have to do to make your customers love you so much, they'll get a tattoo of your logo?

Especially when it's a "boring" B2B tool for writing better cold emails...

Lavender's founder William Ballance may not quite have gotten his own head around why customers love them this much; but he's certainly cracked building a product and brand customers rave about. 

There's a lot to learn along William's journey as a serial founder, whatever your industry or business model. 

In this episode we discuss: 

• Pivoting businesses, from Alumni networking to a tool for cold email
• The importance of finding your early adopters
• The psychology of sales
• Common mistakes first time founders and serial entrepreneurs make and practical tips to avoid them
• The power of remote working for product ideation
• The importance of gamification 
• Building a consumer style brand, for a B2B business

Links

• Give Lavender a try
• Connect with Wiliam on LinkedIn, and take up his generous offer of office hours for fellow founder
• Get inspired by Lavender's LinkedIn brand