The XR Magazine The Future of Gaming Experiences & Mixed Reality With Jason Yim
Our guest on The XR MAG Show today is Jason Yim, Founder & CEO at Trigger XR. The world’s most experienced XR developer and creative agency.
For over 14 years, Jason has been strategizing, building, and running XR solutions for the world’s top brands, helping them to launch cutting-edge AR, VR, and immersive experiences while leading them into the metaverse. Jason has been an innovator in mixed reality and has led the company through 300,000+ hours of XR development, notably as a launch partner for Niantic's Lightship program and Qualcomm Snapdragon spaces for HMD, the augmented reality content partner for the Global XR Content Telco Alliance and as a preferred partner for Meta (Facebook/Instagram), Snapchat, 8th Wall, and Verizon's 5G Innovation team.
Jason’s recent high-profile work demonstrates the wide spectrum of use cases for mixed reality including entertainment marketing (Jurassic World, Spider-Man, and Star Wars franchises), fan engagement (NBA, NHL, The PGA Tour), XR retail (Nike, LEGO, Walmart), and enterprise & 5G solutions" (AT&T, Honda, Verizon).
Jason is a world-recognized mixed reality speaker with talks at major technology and industry conferences including AWS Re: invent, Ad Week, CES, SXSW, Unity's Unite, TEDx, and Augmented World Expo. He has also been featured across leading tech publications such as Ad Week, CNET, Digiday, Engadget, Forbes, TechCrunch, VentureBeat, Wired, XR Today, CMSWire, and Sirius Business Radio, among others. And he serves on the Interactive Advertising Bureau (IAB) AR/Metaverse Board.
Jason has seven assigned patents in AR/XR and was named to “Next Reality's “30 People to Watch in Augmented Reality.”
I'm glad that Jason Yim agreed to take some time out of his schedule to talk and share his experience on the XR Magazine show!
In this episode, you will learn:
- How can XR be used to tell stories and bring immersive worlds, characters, and brands to life in the metaverse?
- How does XR technology inform the holistic approach to creating solutions for clients?
- What has been the most challenging project and how was it navigated through?
- What differentiates the processes used to create Mixed Reality and Augmented Reality?
Please let me know if you have any questions about this episode or what guests you would like me to bring next! 😃
P.S. Would you like to learn how to create immersive experiences or perhaps incorporate them into your profession or business? Great news, this free workshop will get you a good start on the foundations to design in XR! You can access it here: XR DESIGN FREE WORKSHOP: https://www.dianaolynick.com/xrbestpractices
You can learn and visit Trigger XR on your device to try it yourself at https://www.triggerxr.com/
*If you’ve already heard about the podcast and prefer video, you can also head to the D.O.! YT Channel: https://www.youtube.com/@dianaolynick to enjoy the interviews.