Beyond the Familiar - Long-Term Growth, Customer Focus, NPS and other reflections: Interview with Professor Patrick Barwise

This is the 9th interview of this year and I think you are in for a treat. Today's interview is with Professor Patrick Barwise of London Business School about his new book, Beyond the Familiar.

Now, this is quite a long interview….a shade over an hour. I did contemplate cutting it into sections but there is such a lot of great stuff in there that I couldn't bring myself to do that.

So, forgive me for the length of the interview but trust me it is worth a listen.